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Since LCAs were first done 50 years ago, until just about now, Life Cycle Assessments have been studies: modeling and analysis projects, written up in reports. Earthster is designed to enable Living LCA: starting with pre-built data, augmenting it with living data – data that updates as the world updates. And you never stop asking your model “what if.”

The author Dan Goleman once quoted me as having told him “Life Cycle Assessment is not rocket science.” It's rather primarily “a data problem”. This post explores how this is the case, and how LCA practitioners address it.

They are more likely to work with companies that demonstrate ecological mission and authenticity. Gen Z does not accept any other company, but the green ones. High salary does not change this. Companies have to become green and show it or the Gen Z will not work for them.

Can you believe that Earthster, a platform to harness the web for distributed life cycle assessment (LCA) and supply chain sustainability tracing already existed 15 years ago? Read about the previous Earthster here!

It gives you a reliable way of understanding environmental impacts and why they happen. But it has serious shortcomings: it’s time-consuming, unnecessarily complicated, and the results are as good as the data (which is often an approximation). This post explores the business value that you can get by increasing the speed of LCA by only 10x (and with Earthster it can be even higher)